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WMS Gaming Expands Slot-Playing Horizons

17 December 2008

WMS Gaming, a world-wide casino industry leader in the development and manufacture of slot machines, rolled out a technology two years ago that was revolutionary: Transmissive Reels, a combination of mechanical reels and 3D high definition graphics that lifted slot play to a new plateau of entertainment.

Surely you have either seen or played games utilizing the platform. It debuted with a Monopoly theme, followed by a game based on the 1939 movie classic "The Wizard of Oz", the beloved characters from which were brought to life in a title that was released last year.

Transmissive Reels proved to be such a hit among players that International Game Technology (IGT) and Bally Technologies jumped on the bandwagon at this year's Global Gaming Expo by coming out with their own versions of the technology.

"If imitation is the best form of flattery, we at WMS should be feeling quite good about our success with Transmissive Reels," said Rob Bone, vice-president of marketing for WMS. "It is important to recognize that mechanical reels still represent upwards of 40-50% of the average domestic casino slot floor.

"This technology, as well as those offered by others, allows us to drastically enhance the mechanical experience through more ways to win, interactivity, and overall bonus outcomes. Additionally, it enables a whole new level of flexibility and connection with players as casinos evolve to a more networked environment."

Another WMS innovation is Adaptive gaming, which engages players in a continuous slot playing epic, giving them the ability to unlock new features and move up in rank as they play.

Participants may even save their progress and resume play at a later time, even at a different casino. The platform debuted last year with Star Trek. Bone revealed that new themes will likely be added in the future.

"In addition to continuing to develop new "episodes" for Star Trek, we absolutely plan to leverage the features of Adaptive Gaming in new and exciting ways," he said. "We have multiple concepts in progress that include both well known licensed brands as well as WMS-specific brands that all capitalize on the benefits of unlocking new content and saving/recognizing players accomplishments.

"The early reception to Star Trek clearly demonstrates that players have an affinity for personalization and recognition at the game level. The potential with this technology is unbelievable and will provide players with a whole new level of entertainment."

Earlier this month, WMS announced it had entered into an agreement to deploy a Harrah's Total Rewards version of the Star Trek series of Adaptive gaming machines at its properties across the country, starting in Las Vegas this month.

Players who use their Total Rewards player's club cards will be able to use them to create a personalized and differentiated playing experience on the Star Trek-themed games at most of the Harrah's-owned casinos in North America in the near future.

Yet another WMS creation, Sensory Immersion, pulls slot players into the action through the use of a patented Bose 3Space audio system.

The success of the recently launched Dirty Harry-themed game takes players on high-speed car chases. It will be followed by Time Machine, a fun-filled and exciting journey through time with imaginative bonus round adventures.

John G. Brokopp

John G. Brokopp's gaming column appears in Chicago Sun Times (Chicago, Illinois), The Times (Northwest Indiana), The Quad City Times (Davenport, Iowa), The Courier News (Elgin, Illinois), The Gazette (Southwest Suburban Chicago) and Senior Wire (Denver, CO). He's also a regular contributor to The Colorado Gambler, Midwest Gaming & Travel, Casino Player and Strictly Slots. John possesses 28 years of experience as a professional handicapper, publicist, freelance writer, and casino gaming correspondent. He is also the author of two very popular books, The Insider’s Guide to Internet Gambling and Thrifty Gambling.

Books by John G. Brokopp:

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John G. Brokopp
John G. Brokopp's gaming column appears in Chicago Sun Times (Chicago, Illinois), The Times (Northwest Indiana), The Quad City Times (Davenport, Iowa), The Courier News (Elgin, Illinois), The Gazette (Southwest Suburban Chicago) and Senior Wire (Denver, CO). He's also a regular contributor to The Colorado Gambler, Midwest Gaming & Travel, Casino Player and Strictly Slots. John possesses 28 years of experience as a professional handicapper, publicist, freelance writer, and casino gaming correspondent. He is also the author of two very popular books, The Insider’s Guide to Internet Gambling and Thrifty Gambling.

Books by John G. Brokopp:

> More Books By John G. Brokopp