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Best of John G. Brokopp

Gaming Guru

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Casinos Can Play by New Rules in TV Advertising

19 September 2000

You may have seen them: The Harrah's ads on TV depicting something never before seen in television advertising. People gambling!

The road to this new brand of casino advertising was paved by the U.S. Supreme Court in June when it ruled that the long-time government ban on television ads depicting gambling violated the right to free speech guaranteed under the constitution.

Under the ban, casino advertising on TV could not depict people actually gambling, such as playing a slot machine, rolling the dice, or being dealt cards. Only veiled references to gambling could be made by showing people enjoying the fun and excitement that a casino can offer.

Now the federal government will no longer prohibit broadcasters from airing ads that show people gambling or that display gambling odds, even in the 39 states where casino gambling is illegal, so long as the ads are truthful and not misleading.

John G. Brokopp

John G. Brokopp's gaming column appears in Chicago Sun Times (Chicago, Illinois), The Times (Northwest Indiana), The Quad City Times (Davenport, Iowa), The Courier News (Elgin, Illinois), The Gazette (Southwest Suburban Chicago) and Senior Wire (Denver, CO). He's also a regular contributor to The Colorado Gambler, Midwest Gaming & Travel, Casino Player and Strictly Slots. John possesses 28 years of experience as a professional handicapper, publicist, freelance writer, and casino gaming correspondent. He is also the author of two very popular books, The Insider’s Guide to Internet Gambling and Thrifty Gambling.

Books by John G. Brokopp:

> More Books By John G. Brokopp

John G. Brokopp
John G. Brokopp's gaming column appears in Chicago Sun Times (Chicago, Illinois), The Times (Northwest Indiana), The Quad City Times (Davenport, Iowa), The Courier News (Elgin, Illinois), The Gazette (Southwest Suburban Chicago) and Senior Wire (Denver, CO). He's also a regular contributor to The Colorado Gambler, Midwest Gaming & Travel, Casino Player and Strictly Slots. John possesses 28 years of experience as a professional handicapper, publicist, freelance writer, and casino gaming correspondent. He is also the author of two very popular books, The Insider’s Guide to Internet Gambling and Thrifty Gambling.

Books by John G. Brokopp:

> More Books By John G. Brokopp